Tuesday, December 22, 2009

LOLz -- Is "Jersey Shore" soon to sleep widda fishes?

Dell is the second company to drop out of sponsorship for the "ethnic bashing" that was apparently invisible when they signed on to a show that sells itself as a "show that keeps the fists pumping". Apparently, Domino's and Dell either:
  1. suddenly grew an overdeveloped sensitivity to perceived "ethic issues", or...
  2. they didn't watch or read anything about the show before signing on, or...
  3. (most likely) they thought it was going to make them money like trash TV usually does and signed with drool at their lips, only to find out that they were going to alienate a lot of customers -- not to mention getting the bad reputation anyone gets hanging out with bedazzled-out douche bags like these.
I take issue with this on two fronts.

First -- Disingenuous bullshit. No company drops out of something for reasons such as conscience. They simply see the negativity as affecting their bottom line and they're chickening out before it's too late. The idea that they're worried about offending a few self-appointed moral governances is as transparent as the "drama" created by/for the show.

Second -- There's no bloody problem in the first place. So a few people took offence at the word "guido" - who cares? There's always someone who's going to stand up on that soapbox. The fact is, most people had no idea it was even pejorative, let alone truly offensive to anyone. The term guido has been embraced and enjoyed by those it actually targets (i.e. not the ones complaining) for a dog's age now. If it ever was truly offensive, it's not anymore. You can let it go.

Either way, for the record, I think the show is the type of cancerous filth that's been choking the magic out of television for a decade now. I won't miss it when it's gone.

A couple of interesting articles on this subject:

GUIDO: FASHIONING AN ITALIAN-AMERICAN YOUTH STYLE
by Donald Tricarico
http://www9.qcc.cuny.edu/SocialSciences/dtricarico/ss320/guido.pdf

Italian Americans and the G Word: Embrace or Reject?
By Caryn Brooks (for Time Magazine)
http://www.time.com/time/nation/article/0,8599,1947338,00.html